Community Lead

WOO operates a centralised exchange WOO X and a decentralised platform WOOFi, democratising access to top-tier liquidity and exceptional trading execution while keeping costs competitive. Our native token, $WOO offers token holders a unique position to participate, engage, and maximise the benefits of both the DeFi and CeFi ecosystem. Our team of highly-selected 170 employees is located in 12 cities worldwide 🚀

Our vision is to inspire confidence, higher performance, and joy in every user. We have a mission to provide the best liquidity on the best terms. We compete not just on price execution but also on integrity, user experience, innovative tools, and global opportunities.

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About the opportunity:

We are looking for a Community Lead who can join us along this mission and vision. You’ll become an integral part of the Eco team, which takes on the task of supporting the growth of the broader WOO brand, including the token and products. This team is mainly remote and handles areas like WOO tokenomics, investor relations, fundraising and partnerships. Interested? Keep on reading!

Community Operations & Engagement. Fostering and maintaining active community participation across platforms (L1 users):

• Developing and executing strategies to increase user interaction and participation.
• Organising and managing community events, webinars, and AMAs to drive engagement.
• Representing WOO at conferences, meetups, and other media opportunities.
• Channels: Global and regional TG, Discord, Reddit and collaboration with local teams for regional socials.
• Metrics: Number of active followers, engagement rate (likes, comments, shares), growth in community size, token holders, and growing regional communities.

Feedback Collection and Analysis. Gathering community feedback and providing insights to improve the platform (L2-L3 users):

• Establish channels for collecting user feedback and suggestions.
• Analysing feedback data to identify trends and actionable insights, and reporting these to the relevant teams.
• Highlighting potential leads and strategic direction to BD, affiliate and/or product teams.
• Metrics: Number of quality feedback submissions, response time to feedback, seeing through of feedback suggestions.

Content Amplification. Developing and sharing engaging content tailored to community interests:

• Curating and distributing high-quality content (articles, videos, social media posts) that resonates with the community.
• Implementing a content calendar to ensure consistent and timely distribution of materials, in tandem with the marketing team.
• Metrics: Content reach (views, clicks), content engagement (likes, shares, comments), content frequency.

WOO Force Management. Overseeing and supporting WOO Force ambassadors (L3 users):

• Coming up with the overarching strategy for WOO Force and how we envision WOO Force (e.g. influencers, content creators, hiring pipeline, etc.).
• Recruiting, training, and supporting community ambassadors to effectively promote WOO.
• Monitoring and evaluating ambassador activities and performance, providing feedback and incentives.
• Metrics: Number of active ambassadors, ambassador-generated content.

About you:

• Crypto Enthusiast with a Bias for Action. Deeply embedded in degen crypto culture, understanding the nuances and language of the community.
• Content Curation Expert. Proficient in generating engaging content and effectively distributing it across various platforms.
• Strategic Thinker. Capable of identifying critical content and initiatives to foster the growth and engagement of the WOO community.
• Effective Public Representative. Comfortable and effective in public speaking and networking environments, representing WOO professionally.

Not disclosed.

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