Head of Marketing
Job Description
Hiveon is a product company focused on developing infrastructure for new-era hardware businesses, from mining to energy and AI. Now we are looking for the Head of Marketing who will be able to rethink our branding strategy and align it with our very business essence and product vision.
Responsibilities
- Develop a unified visual language and narrative that encapsulates the company and its products. Align the brand's story across all three product lines.
- Implement cohesive visual language and messaging across all communication channels, including website, YouTube, LinkedIn, conferences, and partnerships.
- Review Hiveon's brand assets, pinpointing areas that need improvement.
- Manage and inspire a team of three - including a graphic designer, SMM specialist, and community manager.
- Conduct an in-depth analysis of our three core products and their respective target audiences to understand and prioritize our approach.
- Define a clear, consistent approach for showcasing our products to the right audience. Ensure that each product’s value and solutions are communicated effectively.
- Drive marketing initiatives with a strong emphasis on B2B engagement, ensuring that all strategies are tailored to reach and resonate with business clients.
Requirements
- Proven track records of successful marketing strategies for technological products.
- Experience working with B2B and B2C branding strategies.
- Experience of managing a team of 3-5 people or more.
- Excellent sense of style, color and composition.
- An ownership mindset with a focus on business goals.
- Portfolio showcasing a list of products you helped to promote.
Compensation
Not disclosed.
Additional Information
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