Join Premium to access exclusive listings, land a job faster, and unlock powerful resources like templates and advice
Aurora Labs

Marketing Lead

Job Description

Posted on: 
July 17, 2024

Aurora Labs is building the technology that enables the Aurora protocol to elevate the NEAR and Ethereum ecosystems, helping to bring blockchain accessibility to the masses.

We invite you to be a part of our team of smart, professional, result-oriented and fun individuals. Join us to help ensure that our business is blooming while we are striving to deliver the best solutions in the crypto world.

Our Values
  • Execute extreme ownership.
  • Strive for excellence.
  • Embrace authenticity.
  • Promote merit.
  • Get shit done.

About the position

The Marketing Lead role at Aurora Labs involves developing and executing comprehensive marketing strategies, owning the ecosystem growth and engagement strategies, and staying informed about industry trends. It also includes collaborating with cross-functional teams to align marketing initiatives with company objectives. The position will be reporting to the VP of Growth.


Strategic Marketing Leadership:

- Develop and execute a comprehensive marketing strategy aligned with the company's goals and objectives specifically around building the Company Brand across both Web2 and Web3 markets.

- Lead a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.

-Conceptualize, plan, and execute marketing campaigns across various channels, with a focus on web2 and web3 partnerships.

- Build and manage detailed analytics and success metrics to demonstrate deliverables against quarterly objectives.

Ad Campaign Management:

- Create and implement multipurpose targeted social media ad campaigns-Utilize data-driven insights to optimize campaign performance and ROI.

Influencer and Social Media Marketing:

-Drive organic growth and engagement across all company’s social media channels-Find and manage influencers -create comprehensive influencer marketing campaigns -Develop content strategies and collaborate with content creators to produce compelling social media content.

Community Management:

- Own, manage and nurture the digital assets community through effective communication and engagement strategies.

- Collaborate with community managers to build and maintain relationships with key stakeholders, influencers, and customers while building out the ecosystem.

Brand Positioning:

- Develop and maintain a strong brand identity, ensuring consistency across all communication channels.

- Position Aurora Labs as a thought leader in the digital assets space through strategic branding initiatives.

- Establish a reputation across key verticals as a Product Leader within Gaming, Real Estate, Energy and Finance for tokenization and Blockchain technology.

- Ensure all customer facing documents are aligned with the companies brand and messaging whilst also ensuring no gaps in our customer facing materials. This would be in collaboration with Product and BD.

Market Research:

- Stay abreast of industry trends, market developments, and competitor activities to inform marketing strategies.

- Conduct regular market research to identify new opportunities and areas for growth.

Metrics and Reporting:

- Establish and deliver key performance indicators (KPIs) agreed with the VP of Growth to measure the success of marketing initiatives.

- Provide regular reports to the leadership team, highlighting campaign performance and areas for improvement.

Cross-Functional Collaboration:

- Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure marketing initiatives align with overall company objectives.


  • Bachelor’s degree in Marketing, Business, or a related field is preferred.
  • 5+ years of experience in the marketing function, preferably in the crypto and fintech industries with a focus on B2B campaign management. B2C and Affiliate channel campaign management is a bonus.
  • Demonstrated success in developing and executing successful marketing campaigns, with a focus on digital and social media channels.
  • Demonstrated success in delivering outcome based marketing campaigns targeting Businesses across a range of markets, experience in executing campaigns across multiple European markets and APAC is a bonus.
  • High proficiency with LinkedIn, Twitter, Facebook and YouTube ad managers.
  • Strong understanding of the digital assets and cryptocurrency ecosystem is a must.
  • Strong focus on Analytics, Data attribution and ROIs.
  • Experience working with different budget sizes.
  • Ability to switch from high-level strategic planning to hands-on execution from the ground up.
  • Excellent communication and interpersonal skills.


Not Disclosed

Additional Information

Join our dedicated team of blockchain industry professionals.

Please apply today — we’re standing by for your resume!

Sign up to apply

More job openings

Access more jobs and powerful resources

Join Waivly Work Premium to access exclusive listings, land a job faster, and unlock powerful resources like templates and advice. We verify all job listings for accuracy and legitimacy.

Check Icon - Job Board X Webflow Template
Access all jobs
Check Icon - Job Board X Webflow Template
See listings first
Check Icon - Job Board X Webflow Template
Verified job listings
Check Icon - Job Board X Webflow Template
Jobseeking resources
Already a Premium member? Log In

Emily Garcia

Graphic Designer

Waivly Work Premium's resources were a lifesaver! Learned so much and felt really confident going into interviews. Totally worth it.

Mia Finley

Marketing Coorindator

There's an insane amount of value for just $2.99. It's proof that quality doesn't need a hefty price tag and that they care about being accessible.

Amanda Johnson

Customer Support

Waivly Work Premium helped me organize my job search and stay focused. Their platform is user-friendly and straightforward to navigate.

Matthew Lopez

Data Analyst

Waivly Work Premium gives you access to jobs before hardly anyone else sees them! It's like having a secret weapon in your job search.

Christopher Wilson

Operations Manager

I like knowing that every job that I see on the platform was verified before I look at it. It makes anyone's job search a whole lot safer and simpler.

Olivia Brown

Project Manager

Secured a fantastic Project Manager role at a top tech company by applying ahead of the competition. Premium is definitely worth every penny!

Noah Miller

Web Developer

I feel confident knowing I'm accessing high-quality job listings vetted by professionals. It's a trustworthy platform that delivers results.

Jessica Williams

HR Manager

Access to personalized job search tools has made all the difference in my job hunt. Waivly Work Premium is an invaluable resource for any job seeker.

David Lee

Software Engineer

The pre-made cover letter template from Waivly Work assisted me in landing me multiple interviews. It was very easy to edit and had great tips.