Social Media Manager

The Platform

Decentraland is the world’s first fully decentralized, Ethereum blockchain-based virtual world, built, governed, and owned by its users. It’s a truly unique ecosystem with its own decentralized autonomous organization, currency, marketplace, and system of property. New creations are added daily by creators who use proprietary developer tools to make games, puzzles, scenes, artworks – whatever their imaginations allow. Via their personal avatars, users attend live music events, conferences, exhibitions, dance parties, and other experiences every day of the year. What began as a proof-of-concept for assigning ownership of digital real estate to users of a blockchain is now an immersive, ever-expanding, and richly detailed metaverse, where anything is possible. Check it out at:https://decentraland.org/

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The Challenge

This is a position with the Decentraland Foundation to manage the strategy, execution, and analysis for the Decentraland social accounts.

The Metaverse is still a new concept to many people, and it can be confusing to understand. However, the people that are here are building and building fast. The Social Media Manager’s challenge is to create a range of content that can educate new users bringing them into Decentraland while also creating inspiring and informational content for the technical builders in Decentraland and the current community, keeping them up to date for all that is happening with the product and the events in world.

• Create, develop and execute a content strategy across multiple social channels targeting various audiences (users, builders, and media) including but not limited to X, Instagram, Facebook, Discord, YouTube, LinkedIn, and TikTok

• Stay up-to-date with the latest trends and changes in social media platforms (or additional web3 platforms to consider such as Farcaster and Lens) and adapt the content strategy to take advantage of new opportunities

• Create daily content showcasing the product and what's possible in Decentraland

• Foment the growth of the Decentraland community in its various channels

• Provide coverage of past, current, and future events

• Develop and execute social media campaigns to increase brand awareness, engagement, and community growth

• Build a library of evergreen promotional content based on audience behavior and need states

• Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns

• Work with the Marketing team to identify and engage with key influencers and content creators in the community

• Collaborate with other teams such as Product and Support to ensure consistency across all channels

• Engage with the community on a regular basis by featuring their work, interacting with them, and amplifying their content

• Monitor and manage social media comments, messages, and feedback and share insights on a monthly basis

• Proven experience as a Social Media Manager or similar professional role with knowledge of what works across various social platforms and experience in multi-channel distribution efforts

• Strong English copywriting skills and ability to create engaging content

• Interest in and experience using AI to assist with content development

• Experience with Canva to create visual assets using brand templates

• Experience in community management and social media engagement

• Familiarity with social media scheduling and analytics tools, (Hootsuite, for example)

• Experience in metaverse, virtual worlds, and/or gaming

• Excellent communication and collaboration skills

• Must be able to prioritize and handle several projects at the same time in a fast-paced environment

• Simplify complex technical concepts for non-technical audiences through effective communication

• Ability to build strong relationships and work across many internal cross functional teams

• Respect, understanding, and enthusiasm for Decentraland platform and community

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Nice to Haves:

• Bilingual: Proficiency in English and Spanish.

• Experience working the Gaming or Technologies industries

• Bachelor’s degree in Marketing, Communications, or a related field

• Public speaking experience and comfortable hosting public conversations (X Spaces or streams, for example)

• Fully remote team with flexible working hours

• 29 annual PTOs

• Long-term incentive of MANA tokens, vested across a 4-year period

• Additional tokens linked to performance reviews every semester

• Stipend policy to cover work-related expenses

• Brand new equipment for remote work, including laptop, monitor and chair

• Stipend policy for English or Spanish lessons

Ideally looking for candidates that are located in Europe or LATAM.

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