Social Media Marketing Manager
Job Description
About MoonPay 🌖💸
Hi, we’re MoonPay. We’re here to onboard the world to Web3.
Why? Because we think Web3 is a unique and democratizing technology. It gives people back control of their money, digital identity, data, and property like nothing else before it.
What we do
We’re the leading infrastructure company in Web3. This means we offer our partners everything from payment solutions (we call them 'Ramps') to minting software for digital collectibles, like NFTs. And over 16 million people around the world now trust our products — just take a look on Trustpilot.
We’re also big on collaborations. And we've worked on stunts, drops, and partnerships with some of the world's most prestigious and forward-thinking brands.
But that’s not all. At the start of 2023, we launched our own consumer app because we wanted to see if we could build a better Web3 account. It’s taken off in a big way, so we’re working to hone it further.
So whatever your background, we’re sure there’s something for you here. Come help us build the future of Web3 and digital ownership.
Locations Supported 🌍
Miami, London, Lisbon, Dublin, Remote (US)
About The Opportunity ✍️
As a Social Media Marketing Manager at MoonPay, you will play a pivotal role in shaping and executing the social media strategy for the company. Your responsibilities will encompass various aspects of social media management, team coordination, campaign oversight, performance tracking, and brand ownership.
You will be responsible for conducting thorough research on competitors, industry trends, and market dynamics. Your insights will inform and shape our marketing strategies, ensuring that we remain competitive and adaptive to changing market conditions. You also have the ability to market across a range of business needs from partnerships, regulatory landscapes, product updates, and developer marketing.
The role will report into the Communications Director.
Responsibilities
Strategy Development:
- Develop and implement comprehensive social media strategies aligned with MoonPay's overall business objectives.
- Stay informed about industry trends and social media best practices to ensure MoonPay remains at the forefront of digital engagement.
Team Coordination:
- Collaborate effectively with cross-functional teams to integrate social media strategies with broader marketing initiatives.
- Coordinate with content creators, designers, and other stakeholders to ensure cohesive and impactful social media campaigns.
Go-To-Market Social Campaign Oversight for Products & Partnerships:
- Lead the planning and execution of Go-To-Market (GTM) social campaigns for new products and strategic partnerships.
- Ensure that social media campaigns align with product launches and partnership announcements.
Performance Tracking:
- Implement and utilize analytics tools to track the performance of social media campaigns.
- Analyze metrics and key performance indicators (KPIs) to assess the effectiveness of strategies and make data-driven recommendations for optimization.
Leadership & Training:
- Take an active role in continuing to train and guide the performance of the project manager, social media contractor, and video content agency.
Guardian of the MoonPay Brand:
- Develop and maintain a consistent brand voice and identity across all social media channels.
- Act as the guardian of the MoonPay brand, ensuring that all content reflects the company's values and messaging.
Requirements
About You 🙋
If you are passionate about social media, digital marketing and want to contribute to the success of MoonPay we invite you to join our dynamic team and play a key role in shaping our online presence. In this role, you will take full ownership of the MoonPay brand. If you’re a strategic thinker and envision yourself steering the course of a dynamic brand, we want to hear from you!
Most importantly, though, you will embody the core principles that everyone here at the MoonPay lives by. Our “BLOCK Values” are at the heart of everything we do - and they are…
B - Be Humble
L - Lead with Empathy
O - Own It
C - Communicate with Clarity
K - Kaizen
What you will need…:
- 5+ years of proven experience as a social media strategist or similar role
- In-depth knowledge of social media platforms, trends, and analytics
- Ability to analyze data, conduct competitor analysis and derive actionable insights
- Strong leadership and team building skills
- Excellent communication and interpersonal skills
- Prior experience in the web3 or fintech industry is a plus
Research has shown that women are less likely than men to apply for this role if they do not have experience in 100% of these areas. Please know that this list is indicative, and that we would still love to hear from you even if you feel that you are only a 75% match. Skills can be learnt, diversity cannot
Compensation
Equity package 📈
Unlimited holidays 🏝
Paid parental leave 👶 🍼
Annual training budget 💻
Home office setup allowance 🪑
Monthly budget to spend on our products 💰
Working in a disruptive and fast-growing industry where the possibilities are endless 🚀
Freedom, autonomy and responsibility 💪
Additional Information
Commitment to diversity:
At MoonPay we believe that every voice matters. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination. That’s why we are committed to diversity and inclusion in the workplace and are a proud equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including, but not limited to, hiring, recruiting, promotion, termination, layoff, and leave of absence.
MoonPay is also committed to providing reasonable accommodations in our job application procedures for qualified individuals with disabilities. Please inform our Talent Team if you need any assistance completing any forms or to otherwise participate in the application process.
Please let MoonPay know that you found the position through Waivly Work as it supports us to be able to keep sharing exciting new positions.
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