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Loft Labs

VP of Marketing

Job Description

Posted on: 
June 11, 2024

About Loft Labs

We are a venture-backed tech startup striving to be the leading force in enabling platform engineers. After closing our Series A lead by Khosla Ventures in Q1 2024, we are in the hyper-growth phase and looking for motivated people to complement our team. Our headquarters are in San Francisco (Salesforce Tower), but our team is distributed around the globe, and we have a remote-first work culture.

We're the company behind vCluster, an open-source technology for virtualizing Kubernetes (+40M virtual clusters created by users, vibrant Slack community with +3,000 members, +5k GitHub stars).

The adoption of our commercial product based on vCluster has grown extremely fast (multi-million dollar revenue, 4.6x ARR growth over the past 12 months), and our customer base now includes some of the biggest companies in the world including 6 Global Fortune 500 companies as well as some of the fastest-growing tech unicorns.

Working on developer tools and open-source technology is part of our DNA.
We are the maintainers of several popular open-source projects, including:

  • vCluster - Virtual Kubernetes Clusters, a certified Kubernetes distribution with 40M+ downloads: www.vcluster.com
  • DevPod - Codespaces but open-source, client-only, unopinionated was #1 on HackerNews twice after launch, +8,000 GitHub stars: www.devpod.sh
  • DevSpace - CNCF Sandbox Project, 4,000+ GitHub stars: www.devspace.sh

Our customers include CoreWeave, Outreach, Shipwire, GoFundMe, one of the biggest car manufacturers, one of the biggest chip manufacturers, one of the Big 4 audit and consulting firms, one of the biggest US financial institutions, and many others.

Responsibilities

We are looking for an experienced marketing leader to join our team to further accelerate the growth of our open source community, top of funnel and brand presence in the broader ecosystem. In this position, you will:

  • Set the strategic direction for our marketing activities
  • Define goals for the team and track the progress toward achieving these goals
  • Prioritize marketing initiatives and continuously run experiments to identify new marketing opportunities
  • Grow our open source community and the footprint that our brand has in the broader cloud-native ecosystem
  • Organize and sponsor events (in person and virtual)
  • Boost our social media presence and establish relationships with key influencers in the space
  • Build relationships with key media outlets through creative PR and content strategies
  • Establish a healthy balance between organic and paid marketing activities to sustainably grow lead generation
  • Prepare regular reports and presentations on marketing efforts for the company's board and CEO

Requirements

You are the right candidate for this opportunity if you have:

  • Proven track record as VP or Director of Marketing (or similar senior roles)
  • Experience in growing community motions (preferably developer and open source focused communities)
  • Demonstrable experience in marketing to technical audiences (platform engineers, IT decision makers)
  • Strong leadership skills and ability to hire and inspire a team of A players
  • Strong analytical and project management skills
  • High standards for visuals and experience in working with designers
  • Preferably experience with HubSpot and Salesforce

Compensation

We offer the following benefits:

  • Competitive Salary: We tend to pay higher wages than other startups.
  • Platinum-Level Insurance: Health, dental, vision, and life Insurance including plans for you and eligible dependents (benefits vary depending on country)
  • Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
  • Workplace Flexibility: If you want to work from home, that’s great! If you’d prefer to work in a coworking space, we can make that happen as well. We’re flexible on all of this and we know things can change in life and we’re happy to adjust the work environment for you along the way.

Additional Information

Why join a startup like Loft Labs?

Since we are a fast-moving startup, you will not be number 14,589 in our company but rather become an essential part of our team right from the start:

  • Fast Application Process: We will typically get back to you within a week. No need to polish your resume for us. Just send us some links (e.g. LinkedIn, etc.), answer a few questions about your previous experiences, and hop on a quick Zoom call with one of our team members to see if you’re a good fit. We will respond quickly and make hiring decisions within days rather than months.
  • Open-Minded Work Environment: You can always speak your mind - no company politics or unnecessary formalities. We are operating in a lean, honest, and efficient way and we are looking for different perspectives, constructive feedback and creative, motivated people who want to make a difference.
  • Grow With The Company: We are a small company right now but we are growing incredibly fast because we work on something that has a lot of value to engineering teams in large enterprises. Joining Loft Labs early will give you the chance to advance much faster to the next step on the career ladder than in any larger company.
  • Responsibility From Day 1: You will see right from the start that your work will immediately have an impact in our company and you can shape the future of this company together with the rest of our team. Grow with us and benefit from being part of this journey from the start.

Culture & Values

At Loft Labs, we value and stand for:

  • Technical Excellence: We are determined to build best-in-class technology and ship high-quality software because we know that our users are engineers themselves.
  • Customer Obsession: We are going above and beyond to make our customers and users happy, which means striving for great usability, excellent documentation and support as well as fast response times for feature requests and bug reports.
  • Impressive Speed: From user feedback to shipping a new feature to address this feedback, we usually take less than a week in most cases and our users absolutely love us for this.
  • Bold Innovation: We are constantly questioning the state-of-the-art to find and address important issues in our space, even if that means abandoning any existing technologies and starting from scratch again.
  • Open Source & Open Mind: We are actively contributing and maintaining open-source projects and we believe that building an open-minded team culture that respects different perspectives and welcomes constructive feedback is equally paramount to our success.

Loft Labs, Inc. provides equal opportunities for all candidates. We celebrate diversity and are committed to creating an inclusive work environment for everyone who becomes part of our team. We are also actively promoting measures to reduce bias throughout our hiring process to ensure that everyone gets the same opportunities.

Please let Loft Labs know that you found the position through Waivly Work as it supports us to be able to keep sharing exciting new positions.

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